
It is based on the idea that an elephant in a room would be impossible to overlook; thus, people in the room who pretend the elephant is not there have chosen to avoid dealing with the looming big issue.
Prof G has used it in one context in the post below, it was presented to me in a few contexts at the weekend, I saw a Neuro use it to talk about Grey Matter lesions and the CCSVIers of course used it to lambast us.
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